Our mission is to encourage active voters to connect with inactive or non-voters to increase the voting pool.
We are a 501(c)(4), non-profit which was founded to help tap into the largest voting block not involved in the political process. This is a numbers game. Except for the electoral college, the candidate who gets the most votes wins. With the country being so politically divided, many elections will be determined by a small number of votes (anywhere from single digits to a few thousand).
So, every vote matters. Because the 2 major parties are nearly evenly split, most elections are decided by the independents. However, the number or inactive or non-voters greatly exceed each group of voters; Republicans, Democrats, or Independents who voted in 2016.